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Why “fluidth.ink”?

I believe effective marketing moves seamlessly between strategy and emotion—fluid thinking that adapts and flows between analytical insights and psychological connections. This enables what neuroscience calls limbic resonance: when brands and audiences achieve emotional synchronicity.

The classic ad spots on the front page speak to this. These brands have endured for generations because their marketing forged limbic bonds that transcended the literal products being sold.

My portfolio reflects this philosophy. I’ve designed it to hopefully create a sense of surprise, delight, and connection as you explore who I am both professionally and personally.